Marukyu Shoten TEWSEN

Marukyu Shoten was founded in Nihonbashi in 1899 under the trade name "Shin-Edo Zome," and is a wholesaler of dyed products.

We handle a variety of dyeing products, including indigo dyeing and textile printing, and mainly uses the unique Japanese stencil dyeing technique "Chusen" in its manufacturing.

Chusen is a unique dyeing technique that has the following features: the reverse side of the fabric is dyed in exactly the same way, multiple colors can be applied at once, and multiple quantities can be dyed at the same time.

Marukyu Shoten began by producing yukata and hand towels for Japanese dances and festivals, and now cooperates with a wide variety of companies and creators in the production of their works.

We strive to produce our products with a modern sensibility while preserving tradition.

“TEWSEN” is a factory brand launched in 2022 by Marukyu Shoten, a dye-product wholesaler founded in Nihonbashi during the Meiji era.

The brand creates fabrics using “chusen,” a traditional Japanese stencil dyeing technique commonly used for yukata and tenugui.

Driven by the desire to “bring chusen closer to everyday life,” TEWSEN was born. Drawing inspiration from stencil patterns dating from the early to mid-Showa period, the brand reinterprets them with color schemes that suit modern sensibilities.

The shirt designs are based on “dabo shirts,” traditional festival garments, arranged with a contemporary touch.

The bags made from chusen-dyed yukata fabric beautifully showcase the vibrant patterns of Marukyu Shoten’s Shin-Edo-zome style.

From bold, large-scale motifs to simple, classical designs, each piece adds a refined touch of Japanese color to daily attire while maintaining excellent practicality.

While respecting ancient techniques, designs, and craftsmanship, we will continue to discover and disseminate new values by fusing modern functionality and a playful spirit to take over the unique Japanese craftsmanship.

Edo Tokyo Kirari brand page

https://en.edotokyokirari.jp/brands/fashion/marukyu-shoten/

Edo Tokyo Kirari online store

https://www.store.kirari.metro.tokyo.lg.jp/category/select/bid/28

Marukyu Shoten home page

http://shinedozome.com/