Toshimaya Honten

Toshimaya Honten was founded in 1596 by Toshimaya Juemon in Kanda-Kamakura Waterfront in central Edo (present-day Uchikanda, Chiyoda-ku), and is the oldest sake shop in Tokyo.

It is said to be the original promoter of Shirozake, or white sake for the Hina Festival (Doll’s Festival), and the scene of its sale was depicted in the “Edo Meisho Zue” (Collection of pictures depicting the sights of Edo), an old document from the Edo period.


We began brewing sake in the Meiji Era, and our sake "Kinkon" (Golden Wedding Anniversary in English) is made at the brewery (Toshimaya Shuzo) in Higashi-murayama, and has been highly acclaimed both in Japan and abroad.

"Kinkon" is known as the only sacred sake at two major shrines in Tokyo, Meiji Jingu Shrine and Kanda Myojin Shrine.

In 2020, we reestablished our original business (a sake shop and izakaya), “Toshimaya Sake Shop”, which had ceased to exist since the Great Kanto Earthquake, in Kandanishiki-cho, near where the company was founded.

Kinkon Sakekasu Yokan (Sake Lees Yokan):

A new type of confectionery made with sakekasu (sake lees) from Tokyo's locally brewed sake, "Kinkon (Golden Wedding Anniversary in English)". It is a bite-sized confectionary with a mild flavor and a hint of sakekasu when chewed. It is also sold at the Kanda Myojin Shrine store where we supply the sacred sake to the shrine.


Kinkon Omiki (Sacred sake) Cake:

This pound cake is made with "Kinkon" in the batter. It has a moist texture and a subtle aroma of sake. It is also delicious as a snack with sake. It is also sold at the Meiji Jingu Shrine store where we supply the sacred sake to the shrine.