Ameya Eitaro

Sweet Lip

Founded in 1818. A Japanese confectionery manufacturing and sales company headquartered in Nihonbashi, Tokyo. It is the oldest candy manufacturer in Japan among the members of the National Confectionery Industry Cooperative Association.

In addition to candies, we handle including fresh confections, Yokan jelly, baked sweets, Anmitsu, and rice crackers.

Eitaro Confectionery also operates the "Ameya Eitaro", "Nihonbashi Eitaro", "Tokyo PEASEN", and "Karada ni Eitaro" brands that specialize in different concepts.

We also have a wide range of customers, from department stores, mass merchandisers, and transportation markets to shrines and temples. Our corporate culture respects "learning from the past," and we have not only the latest machines but also old-fashioned techniques and facilities still in operation at our manufacturing sites.

Honey-like candy is packed in a tube that resembles a gloss lip.

The simple base consists of sugar and syrup, to which we have added a fruit puree, and the flavor and aroma of the fruit is directly conveyed in this free of fragrances and colorants product.

In addition to eating it as it is, we recommend using it as a substitute for sugar in tea.