Classics the Small Luxury

They have been manufacturing square handkerchiefs since our establishment in 1879, and have accumulated know-how in this field.

In one of our meetings, they were asked by a man, "Does it have to be square?". He also said he wanted to keep the square shape of the handkerchief, but to "retract" a part of the edge. They identified examples of handkerchiefs that had been distorted or retracted as a result of mistakes made over many years of manufacturing, and through creative efforts, they succeeded in making the edges retract.

A cat hanging from the edge of the handkerchief, a dog pulling on the edge, a sloth hanging from the edge, and so on, the handkerchief design, which was previously similar to a still picture, is now dynamic and makes you feel warm and fuzzy. 

In 2003, the handkerchief brand "Classics the Small Luxury" was born. Blooming Nakanishi, the company that created it, was founded in 1879 and specializes in textile products. They have made various efforts as times have changed, but they have now come into being with the aim of creating a place for our own manufacturing and communication.

"CLASSICS the Small Luxury" has the connotation of "quiet luxury". The concept is to offer handkerchiefs that match the seasons, just as the seasons change, and to let people feel a sense of small luxury in the palm of their hand through humorous designs.

Giving a handkerchief is a gift of support, encouragement, gratitude, and respect. A handkerchief that is always with you can be a treasure trove of your own memories.

The "Traveling Handkerchief" series was literally made by traveling around Japan.

First, the fabric is dyed in Yokohama City, Kanagawa Prefecture. There is traditionally known for its textile printing and dyeing. The dyed fabrics are washed and cleaned in Noshiro City, Akita Prefecture.

Then, in Aomori Prefecture, the "edge" of the handkerchief is rolled up using only a needle and thread, without using a sewing machine. The handkerchief is sewn into a square and embroidered at a factory in Kiryu City, Gunma Prefecture, which has been in operation for more than 90 years.

Finally, the handkerchiefs are waiting in a warehouse in Osaka for the right moment to be delivered to you. It takes the hands of many craftsmen to make one handkerchief. 



2003 Gold Prize, Good Design Award