Daiichi Knit Marketing

The Terroir series is made of lightweight American Sea Island cotton, the highest grade of cotton, using a rare machine that produces lightweight, tightly knitted fabrics.

This cotton, known as "miracle cotton," is characterized by its long fiber length, soft texture, and gentle luster, and is harvested from only 0.015% of all cotton in the world.

This top-quality yarn is further custom-made high-twisted to create a dry-touch summer knit that can be worn comfortably even in spring and summer.

American Sea Island cotton, which once almost disappeared in its long history, has been revived with new techniques and passion.

They have eliminated unnecessary designs and kept it extremely simple so that you can enjoy the unique dry and relaxed texture of high-twist for a long time.

In 1951, soon after the end of the war, the company was founded as a textile manufacturing company, Kondo Orimono Co.. The company then began manufacturing knitwear, for which demand was increasing, and expanded its business with a focus on men's products.

In 1969, following a reorganization of the group, the company changed its name to Daiichi Knit Co., Ltd. leaving only the knitwear division.

The company's manufacturing technology specializing in high-gauge knitwear, including FF30 gauge, which is rare in the world, is unparalleled in Japan, and all processes from raw material procurement and knitting to product shipment are carried out in integrated production at the company's own factories. The careful and beautiful craftsmanship produced by machinery and handiwork is favored by luxury brands both in Japan and abroad.

In July 2020, the company launched "Trenta Settanta," a knitwear brand for adults that pursues the beauty of materials, with fashion director Yoshimasa Hoshiba as the invited guest. The brand concept is "ultimate normality".

Located in the center of Niigata Prefecture, Mitsuke City is a small town with a population of 38,000.

It is a quiet town rich in nature, with a snowfall of more than 1 m in winter, "snow-melting pipes" on the roads to melt the snow, and a "gangi" street for people to pass through, which is a cultural heritage.

In the late Edo period, weaving became popular as an off-season job. Later, in the Meiji period, weaving machines were mechanized and the area developed into a major cotton textile production center.

After the war, those who had acquired the weaving technique in Tokyo returned to Mitsuke to spread it, and with the wave of rapid economic growth and the concentration of textile-related industries, the area has developed into a major production center. Even today, it is the largest producer of men's knitwear in Japan.



2013 Japan Best Knit Selection, Technical Award

2015 Japan Best Knit Selection, Second Prize

J∞QUALITY certified factory