ALM Project 

The Mottainai Obake Charm was originally created based on the concept of producing no waste while making remade clothing from fabric scraps during the clothing remake process in Los Angeles. In Japan, there has long been a story about the "Mottainai Obake" (Waste-Not Ghost), inspired by the idea of recycling. Using the "Mottainai Obake" as a motif, we aim to spread the concept of "mottainai" (waste not) to the world.

This time, we used fabric from kimono, a wonderful traditional Japanese craft, to create these charms. The "M" on the chest stands for "Mottainai." Each charm is carefully handcrafted by Japanese artisans.

After working as an accessory designer in Yohji Yamamoto's atelier for 10 years, Tetsuzo Okubo moved to the United States and launched *A Love Movement Project* in Los Angeles in 2002. With a concept of creating clothing from recycled materials, he crafted zip-up sweaters from vintage cashmere as the brand’s signature model. Even today, he continues to make each piece by hand using the same techniques from that time.

The very first one-of-a-kind piece created under the brand was sold exclusively at LOUIS VUITTON’s members-only salon. At Maxfield, one of the world’s most prestigious select shops located in Los Angeles, these pieces remain highly sought-after and difficult to obtain as classic staples. 

Additionally, Okubo has collaborated with brands such as Readymade, Dr. Romanelli, and AMIRI. His works have garnered attention from global artists and celebrities, including the likes of the Red Hot Chili Peppers and Damien Hirst.