ITO EN "QUES TEA"

Under the theme of "QUEST – Exploring Japanese Creativity," we present a new sensory experience with our "Fragrance Tea Bag" assortment, designed to redefine the way tea is enjoyed. This collection invites you to "QUEST" (explore) new ways to enjoy tea, discover unique combinations, and find flavors that suit your personal taste—setting it apart from traditional tea experiences.  

Additionally, we use "Pure Filter," Japan's first transparent, plant-based, biodegradable tea filter. This innovation not only enhances the pleasure of drinking tea but also introduces a new dimension of "visual enjoyment" while being environmentally conscious. Experience an entirely new world of tea and its evolving value like never before.

Since our founding in 1966, we have upheld a management philosophy of "Customer First." Through our business activities, we strive to promote a healthy and fulfilling lifestyle for our customers while ensuring the development of safe and reliable products and services.  

Our operations encompass the development, sourcing, processing, packaging, and sales of leaf products, including loose tea leaves, tea bags, and instant tea. Additionally, we engage in the development, procurement, processing, and sales of beverage products, including tea-based drinks under the Oi Ocha brand, as well as vegetable juices, coffee beverages, mineral water, carbonated drinks, and dairy-based beverages. 

As Ito En, the tea company, we are committed to realizing our vision of becoming a "Global Tea Company." We continuously create new ways to enjoy tea and add value to the tea experience, adapting to the evolving lifestyles of our customers.

A: An Elegant Blooming Fragrance – "Green Tea × Rose"  

Enjoy the refreshing taste of green tea paired with the refined and gracefully expanding aroma of roses.  

B: A Gentle and Comforting Afterglow – "Green Tea × Chamomile"

Savor the delicate fragrance of green tea, enhanced by the gentle, apple-like sweetness of chamomile.  

C: A Blissful Embrace of Sweet and Floral Aromas – "Jasmine Tea × Osmanthus"

Delight in the enchanting scent of jasmine, enveloped by the rich and sweet aroma of osmanthus.  

D: A Refreshing Burst of Invigorating Aroma – "Taiwan Oolong Tea × Bergamot"  

Experience the deep, fruity notes of Taiwan oolong tea, complemented by the uplifting and refreshing fragrance of bergamot.