ITO EN The sound of Mountain
Tea leaves carefully cultivated in the misty mountainous region of Tenryu, Shizuoka, are bottled using Ito En’s advanced technology to ensure long-lasting freshness. Upon opening the cap, the tea’s natural, invigorating aroma fills the air. The refreshing fragrance that lingers as you sip evokes the serene beauty of a tea plantation.
With its rich umami and perfectly balanced astringency, this tea offers a deep and refined taste experience. The label design is inspired by the breathtaking view of mountain ranges as seen from a tea plantation, capturing the moment when the fields are gently enveloped in morning mist.
Experience the exquisite harmony of premium tea leaves and Ito En’s craftsmanship in every sip.
Since our founding in 1966, we have upheld a management philosophy of "Customer First." Through our business activities, we strive to promote a healthy and fulfilling lifestyle for our customers while ensuring the development of safe and reliable products and services.
Our operations encompass the development, sourcing, processing, packaging, and sales of leaf products, including loose tea leaves, tea bags, and instant tea. Additionally, we engage in the development, procurement, processing, and sales of beverage products, including tea-based drinks under the Oi Ocha brand, as well as vegetable juices, coffee beverages, mineral water, carbonated drinks, and dairy-based beverages.
As Ito En, the tea company, we are committed to realizing our vision of becoming a "Global Tea Company." We continuously create new ways to enjoy tea and add value to the tea experience, adapting to the evolving lifestyles of our customers.
Nestled quietly in the mountainous region upstream of the Tenryu River in Shizuoka Prefecture, Kaneta Otaen is dedicated to the philosophy that "high-quality tea comes from excellent tea gardens." With this belief, they cultivate their tea fields using a unique approach.
Stepping into the fields, one immediately notices the soft, cushion-like soil, distinct from other tea plantations. Harvested tea leaves are left on the ground and covered with straw, while organic fertilizers enrich the soil, creating nutrient-dense leaf mold.
Taking advantage of the region’s harsh climate—marked by significant temperature differences between day and night and morning mist—the tea plants grow naturally, absorbing the blessings of nature.
A tea field nurtured with such dedication produces only the finest tea leaves.
2008 – Presented sencha at the Hokkaido Toyako Summit
2013 – Awarded the Emperor's Cup
2015 – Received the Medal with Yellow Ribbon
2017 – Minister of Agriculture, Forestry and Fisheries Award (71st National Tea Competition, Standard Sencha 4kg category)
2018 – Minister of Agriculture, Forestry and Fisheries Award (72nd National Tea Competition, Standard Sencha 4kg category)
2019 – Minister of Agriculture, Forestry and Fisheries Award (73rd National Tea Competition, Standard Sencha 4kg category)