HATENKO

Launched in 2025 by Kyara Innovate Co., Ltd., the perfume brand "HATENKO" recreates Japanese tradition and innovation through scent. It brings together artisanal techniques, including the world's first perfume bottle cap made using the "Kiso Hinoki x Kaga Yuzen" technique, and five fragrances inspired by ukiyo-e (Japanese woodblock prints): "Hanabi," "Isonami," "Odorodoro," "Sakigake," and "Sakurafubuki." Using aloeswood and Kiso Hinoki leaf essential oils as a common base, the scent evokes scenes of Edo culture. The brand embodies "tradition and challenge" with unconventional designs in the paper packaging, bottles, and even the design.

Hanabi

The traditional Fireworks Festival at Sumida River has been held since Edo Era.
The scent is inspired by the mystical scenery of  [Ryogoku Hanabi] by Hiroshige Ando.

Isonami

Strong and clear scent reminiscent sea breeze from wild waves, inspired by the Ukiyoe [Kanagawa oki nami ura] by Hokusai Katsushika.

Odoro Odoro

Mysterious scenery has been inherited from the eerie story in Edo until today. Inspired by the Ukiyoe [Souma no Furudairil by Kuniyoshi Utagawa, the creepy vision and the coldness of the dark night is expressed in the fragrance.

Sakigake

Fascinating beauty, Iki and attraction of Edo are still vivid today. The fragrance expresses the scent of the face powder remains, and the clarity of elegance through the comb from the Ukiyoe [Kushi wo motsu Onna] by Utamaro Kitagawa.

Sakura Fubuki

Cherry blossom trees on the street of Yoshiwara-naka. Mystic scenery drawn in the Ukiyoe [Touto Meisyo Yoshiwara-naka no Machi Sakuradoki] by Hiroshige Ando inspires, and the fleeting, gorgeous sakura scent is in the fragrance.