{"product_id":"susumuya-chaten-ceremonial-grade-matcha","title":"Ceremonial Grade Matcha (HAKU · SEN · AN)","description":"\u003cp style=\"font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 20px;\"\u003eCeremonial Grade · Stone-Ground · Kagoshima\u003c\/p\u003e\n\u003cul style=\"list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; margin-bottom: 32px;\"\u003e\n\u003cli style=\"display: flex; align-items: baseline; gap: 16px; padding: 13px 0; border-bottom: 0.5px solid rgba(2,9,18,0.1);\"\u003e\n\u003cspan style=\"font-size: 11px; letter-spacing: 0.12em; color: rgba(2,9,18,0.25); min-width: 20px;\"\u003e01\u003c\/span\u003e \u003cspan style=\"font-size: 15px; line-height: 1.6; color: rgba(2,9,18,0.75);\"\u003eCeremonial grade matcha, fine enough to serve at a tea ceremony\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: baseline; gap: 16px; padding: 13px 0; border-bottom: 0.5px solid rgba(2,9,18,0.1);\"\u003e\n\u003cspan style=\"font-size: 11px; letter-spacing: 0.12em; color: rgba(2,9,18,0.25); min-width: 20px;\"\u003e02\u003c\/span\u003e \u003cspan style=\"font-size: 15px; line-height: 1.6; color: rgba(2,9,18,0.75);\"\u003eThree blends — HAKU, SEN and AN — each with its own color and flavor\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: baseline; gap: 16px; padding: 13px 0;\"\u003e\n\u003cspan style=\"font-size: 11px; letter-spacing: 0.12em; color: rgba(2,9,18,0.25); min-width: 20px;\"\u003e03\u003c\/span\u003e \u003cspan style=\"font-size: 15px; line-height: 1.6; color: rgba(2,9,18,0.75);\"\u003eA starter set with bowl, whisk and scoop, so you can begin today\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eCeremonial grade matcha, for the tea ceremony and for every day\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eMatcha is drawing attention around the world, with demand now outpacing production. This series is ceremonial grade — the highest quality grade, fine enough to be whisked with water and served at a tea ceremony. It is selected by Susumuya Chaten, a tea specialist from Kagoshima, the prefecture that grows more tea than any other in Japan.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/image_43_-1_077e3f7b-53ad-4986-afa4-c128e2503fcf.png?v=1789615682\" alt=\"Susumuya Chaten ceremonial grade matcha from Kagoshima\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eTop-grade matcha from Kagoshima\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eMatcha is made by grinding tencha — shade-grown tea leaves with the stems and veins removed — into a fine powder with a stone mill. Rather than drinking an infusion, you consume the whole leaf, including compounds found naturally in tea such as catechins and theanine.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eAll three share the mellow umami — a rounded, savory depth — and rich aroma of Kagoshima matcha, while each has its own color and flavor.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/20251001-226_1.jpg?v=1788942455\" alt=\"Three Susumuya Chaten matcha blends, HAKU, SEN and AN, from Kagoshima\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eThree matcha, each with mellow umami and a rich aroma\u003c\/p\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eMatcha HAKU: clean and refined, for everyday matcha and lattes\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eA clean, refined taste with no harsh edges, easy to drink — a staple for everyday matcha. It is also easy to use in matcha lattes and other casual drinks, making it a good first tin for anyone new to matcha.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eMatcha SEN: the balanced Susumuya standard\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eBalanced in flavor, this is the Susumuya standard — an easy choice for your first tin or for a gift.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eMatcha AN: mellow and full-bodied, made for pairing with sweets\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eMellow and full-bodied, it pairs beautifully with sweets. For a bowl at a tea ceremony, or as an everyday treat.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eAlongside single 30 g tins, a two-tin set (AN + HAKU) and a three-tin set (AN + SEN + HAKU) let you compare the flavors side by side.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eIf you are just starting out with matcha, we recommend the Matcha Starter Set. It pairs a 30 g tin of HAKU with an original matcha bowl made by Imamura Seito, a porcelain maker in Arita; a bamboo whisk (chasen) with 100 tines, made from Yamadera bamboo; a whisk holder (kusenaoshi), which keeps the whisk in shape as it dries; and a bamboo scoop (chashaku). With 100 fine tines and a thick handle, the whisk is designed to be easy to use even for beginners.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/image_44.jpg?v=1788944111\" alt=\"Bamboo matcha whisk (chasen) with 100 tines, included in the Susumuya Chaten Matcha Starter Set\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eA 100-tine bamboo whisk made from Yamadera bamboo\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eWith everything you need in one box, you can start making matcha right away. It is a popular gift for anyone with an interest in Japanese culture.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/DSC09587_dfd02a4a-5b12-48b7-8764-95a354f0725f.jpg?v=1788942503\" alt=\"Susumuya Chaten Matcha Starter Set with matcha, bowl, bamboo whisk, whisk holder and scoop\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eEverything you need to enjoy matcha\u003c\/p\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eChoosing tea the way you choose coffee — Kagoshima green tea, presented honestly\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eSusumuya Chaten is a Japanese tea specialist born from a tea wholesaler with more than 100 years of history in Kagoshima, the prefecture at the southern tip of Kyushu. It deals exclusively in Kagoshima tea, including Chiran and Kirishima teas, named for growing districts within the prefecture. Its fourth-generation president, Kotaro Niihara, set out to address a contradiction.\u003c\/p\u003e\n\u003cp style=\"font-size: 15px; line-height: 1.8; color: rgba(2,9,18,0.55); font-style: italic; display: block; padding: 16px 0 16px 20px; border-left: 2px solid rgba(2,9,18,0.15); margin: 0 0 24px;\"\u003e\"Kagoshima is one of Japan's leading tea regions, and it has now overtaken Shizuoka to become the country's largest producer — it grows a full third of all Japanese tea. Yet most of it is shipped out of the prefecture and disappears as raw material for blends. The region's name never makes it onto the label, there are few specialist tea shops in Kagoshima itself, and the tea simply sits on supermarket shelves. I want to change how little Kagoshima tea is recognized compared with tea from Shizuoka or Kyoto.\"\u003cbr\u003e\u003cspan style=\"font-size: 13px; letter-spacing: 0.08em; color: rgba(2,9,18,0.4); margin-top: 12px; display: block;\"\u003e— Kotaro Niihara, President, Susumuya Chaten\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003e\"To share the true quality of Kagoshima tea, just as it is.\" That wish is where Susumuya Chaten began.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eKagoshima is also known for producing more single-cultivar teas than other regions. In a place where cultivars such as Saemidori, Asatsuyu and Yutakamidori all thrive, Susumuya Chaten's defining approach is a light roast and original blends, each designed to bring out the full character of individual cultivars.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/1_741bc4c4-acc3-40f2-a77b-6a0ef91da508.jpg?v=1788339387\" alt=\"Loose-leaf Kagoshima green tea from cultivars including Saemidori, selected by Susumuya Chaten\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eKagoshima tea, grown from a wide range of cultivars\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eJust as coffee drinkers choose their beans and roast level, green tea tastes entirely different depending on the cultivar and how long the fresh leaves are steamed. Susumuya Chaten wants to bring the pleasure of knowing those differences — and finding your own favorite cup — into everyday life. Aiming to build a Japanese café culture around tea, much as one has grown around coffee, it runs relaxed, unpretentious tea shops in Kagoshima and Tokyo.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/MB_2.jpg?v=1788339112\" alt=\"Exterior of the Susumuya Chaten flagship tea shop in Kagoshima\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eSusumuya Chaten's flagship store in Kagoshima\u003c\/p\u003e\n\u003ch2 style=\"font-size: 16px; font-weight: bold; line-height: 1.5; color: rgba(2,9,18,0.85); margin: 0 0 8px;\"\u003eSweetness, aroma and color: first-flush green tea, hand-selected and lightly roasted\u003c\/h2\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eSusumuya Chaten uses only ichibancha — the first flush, picked in the year's first harvest — and finishes it with its own light roast. Keeping the leaves as close as possible to their fresh state draws out each cultivar's natural flavor, but it leaves no room to hide flaws, and judging the heat demands real skill.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/0K2A0638_2.jpg?v=1788339219\" alt=\"Light roasting of Kagoshima green tea leaves at Susumuya Chaten\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eA demanding technique that keeps the leaves close to fresh, drawing out their natural flavor\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eIt all begins with selecting the leaves. Every year in Kagoshima, tea from farms across the prefecture is sold at auction. As a tea master, Niihara tastes hundreds of lots side by side to identify the finest of the year. Even tea from the same farm changes from year to year with the weather and growing conditions, so he starts from zero each season, committed to choosing that year's very best leaf.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/20260518-019.jpg?v=1788339202\" alt=\"Kotaro Niihara, president and tea master of Susumuya Chaten\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eKotaro Niihara, president and tea master of Susumuya Chaten\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eThe chosen leaves are carefully sorted by the tea master into two grades according to shape, size and condition, then lightly roasted. Because Japanese green tea is so simple, the character of the land and of the people who make it comes straight through in its flavor and aroma.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/20260518-042.jpg?v=1788339255\" alt=\"Tea leaves sorted into two grades by shape and size before light roasting at Susumuya Chaten\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eSorted by hand into two grades by shape, size and condition, then lightly roasted\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eThis roasting method, kept unchanged since the shop was founded, is behind what customers tell them: \"I can't drink any other tea now,\" and \"It was so good when I received it as a gift that now I want to give it to someone myself.\" Only when sweetness, aroma and suishoku — the color of the brewed tea — all come together does it become Susumuya Chaten tea.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eIn Kagoshima, properly cold winters let the leaves store up sweetness, and flat growing land makes careful cultivation possible. Susumuya Chaten visits the farms in person and builds close relationships with the growers. Niihara believes that sharing with them the story of where their tea ends up, and who drinks it, also helps protect its quality.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eNo special tools or formal rituals are needed. It doesn't even have to be a kyusu, the traditional side-handled Japanese teapot. Building a culture in which tea fits naturally into daily life, in whatever form suits each person — that remains Susumuya Chaten's constant goal.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; line-height: 1.9; color: rgba(2,9,18,0.75); margin: 0 0 16px;\"\u003eJapanese tea culture, matcha included, is drawing growing attention from around the world. With that momentum behind it, Susumuya Chaten continues to share the richness of a single cup of tea from Kagoshima, in Japan and beyond.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0018\/1878\/7915\/files\/201406004.jpg?v=1788339162\" alt=\"Green tea fields in Kagoshima, where Susumuya Chaten sources its tea\"\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0 0 24px; text-align: right;\"\u003eSharing Japanese tea with the world, from Kagoshima\u003c\/p\u003e\n\u003cdiv style=\"border-top: 1px solid rgba(2,9,18,0.1); padding-top: 24px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 12px;\"\u003eSpecifications\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0;\"\u003eBrand: Susumuya Chaten\u003cbr\u003eIngredients: Green tea (Kagoshima, Japan)\u003cbr\u003eNet weight: 1.06 oz (30 g) per tin\u003cbr\u003eOptions:\u003cbr\u003eHAKU \/ SEN \/ AN — single tin, 30 g each\u003cbr\u003eTwo-tin set (HAKU + AN) — 30 g each\u003cbr\u003eThree-tin set (HAKU + SEN + AN) — 30 g each\u003cbr\u003eMatcha Starter Set — HAKU 30 g, matcha bowl, bamboo whisk, whisk holder, bamboo scoop\u003cbr\u003eBest before: 8 months from production (at least 1 month remaining when shipped)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top: 1px solid rgba(2,9,18,0.1); padding-top: 24px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 12px;\"\u003eShipping\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0;\"\u003eShips within 10 business days · Shipping cost included in price\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top: 1px solid rgba(2,9,18,0.1); padding-top: 24px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 12px;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0;\"\u003eStore away from heat and humidity.\u003cbr\u003eMatcha readily absorbs odors. Keep it away from strong-smelling foods and items.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top: 1px solid rgba(2,9,18,0.1); padding-top: 24px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 12px;\"\u003eHow to Use\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0;\"\u003eSift about 2 g (two scoops with the chashaku) of matcha into a bowl. Add about 2.4 fl oz (70 ml) of hot water at around 176°F (80°C), then whisk briskly in a zigzag motion until a fine foam forms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-top: 1px solid rgba(2,9,18,0.1); padding-top: 24px;\"\u003e\n\u003cp style=\"font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(2,9,18,0.4); margin: 0 0 12px;\"\u003eNote\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; line-height: 1.8; color: rgba(2,9,18,0.65); margin: 0;\"\u003eImport rules for food products vary by country. Please check that matcha can be imported into your country before ordering.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Susumuya Chaten","offers":[{"title":"Matcha HAKU","offer_id":40931277144193,"sku":null,"price":9000.0,"currency_code":"JPY","in_stock":true},{"title":"Matcha SEN","offer_id":40931277176961,"sku":null,"price":9500.0,"currency_code":"JPY","in_stock":true},{"title":"Matcha AN","offer_id":40931277209729,"sku":null,"price":10000.0,"currency_code":"JPY","in_stock":true},{"title":"Matcha HAKU + AN","offer_id":40931277242497,"sku":null,"price":18000.0,"currency_code":"JPY","in_stock":true},{"title":"Matcha HAKU + SEN + AN","offer_id":40931277275265,"sku":null,"price":24000.0,"currency_code":"JPY","in_stock":true},{"title":"Matcha Starter Set (Matcha \/ Bowl \/ Whisk \/ Whisk Holder \/ Scoop)","offer_id":40931277308033,"sku":null,"price":26000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/3573\/7729\/files\/image_11_1242c16a-0c0c-44ee-adc0-370652be5f1f.png?v=1790250821","url":"https:\/\/byemotion-intl.com\/products\/susumuya-chaten-ceremonial-grade-matcha","provider":"By Emotion International","version":"1.0","type":"link"}