{"product_id":"takakura-kogei","title":"Takakura Kogei","description":"\u003cp style=\"font-size:28px; font-weight:500; letter-spacing:0.04em; color:rgba(2,9,18,0.85); margin:0 0 8px;\"\u003eTakakura Kogei\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px; letter-spacing:0.12em; text-transform:uppercase; color:rgba(2,9,18,0.4); margin:0 0 32px;\"\u003eNambu broom · Kunohe, Iwate\u003c\/p\u003e\n\n\u003cp style=\"font-size:16px; line-height:1.9; color:rgba(2,9,18,0.75); margin:0 0 16px;\"\u003eThe Nambu Broom begins not in a workshop, but in a field. Takakura Kogei grows broomcorn from seed in Kunohe Village, Iwate Prefecture — a cool, mountainous region where a cold northeasterly wind slows the plant's growth each summer, naturally curling the bristle tips into the form the broom is known for. No pesticides are used. Each stalk is harvested by hand, boiled, dried, and sorted into fifteen categories by the degree of curl before weaving begins.\u003c\/p\u003e\n\n\u003cp style=\"font-size:16px; line-height:1.9; color:rgba(2,9,18,0.75); margin:0 0 40px;\"\u003eThe curled tips are what make the broom work: they reach into the fibres of tatami and carpet, pulling out fine dust that a vacuum leaves behind. The characteristic was discovered by accident — the founder, Tokusaburo Takakura, bundled the \"flawed\" curled stalks that straight-bristle standards would have discarded and gave them to relatives. The response was immediate. Today, his son Kiyokatsu leads the company, overseeing everything from cultivation to sales. A Nambu Broom takes a full year to make from seed to finished object, and is built to last more than twenty.\u003c\/p\u003e","brand":"By Emotion International","offers":[{"title":"Default Title","offer_id":40673057472641,"sku":null,"price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/3573\/7729\/files\/japanese-broom-by-takakura-kogei.jpg?v=1778634634","url":"https:\/\/byemotion-intl.com\/products\/takakura-kogei","provider":"By Emotion International","version":"1.0","type":"link"}