Creezan

A White Leather Bag Brand from Toyooka, Japan's Bag Capital

Many people are drawn to white bags, yet few actually own one, especially for work or travel. The usual assumptions get in the way: a work bag should be black or brown, and white gets dirty. CREEZAN set out to challenge those assumptions. Mitsuko Iguchi, manager of the brand's flagship store in Kinosaki Onsen, Toyooka, explains:

"CREEZAN debuted in 2015 as the original brand of Cony Co., Ltd., which has made bags since its founding in 1975 and produces them for major companies and well-known brands. We launched it to deliver refined, high-quality bags that bring out the individuality of the person who carries them."
— Mitsuko Iguchi, CREEZAN

Toyooka, in Hyogo Prefecture, has been a center of bag-making for 1,000 years and remains Japan's largest bag-producing region. In CREEZAN's all-white atelier here, even the craftspeople wear white coats as they sew. The pure-white collection is born from this meticulous environment.

The Pursuit of Pure White Leather

Sewing machines are covered to keep oil from spattering, and craftspeople wear gloves as they work. Before sewing, each metal fitting is wiped clean, a step that doubles as an inspection. A single bag takes so long to make that mass production is impossible. CREEZAN keeps to white anyway, because it wants to make bags that cannot be found anywhere else.

In 2020, the brand switched from Japanese leather to Italian shrink leather, in search of an ideal white, which it calls "DEEP WHITE," that domestic tanneries could not achieve.

White leather has a reputation for being hard to look after, and CREEZAN chose its materials with that in mind. The shrink leather is thick yet soft, with a beautiful grain, and is treated to be highly water-repellent, making it resistant to both rain and dirt. That also keeps everyday care simple: store the bag away from direct sunlight in a well-ventilated place, and if it gets wet, wipe it with a dry towel and apply a water-repellent spray for leather.

The details are just as considered: the small metal fittings are original, each engraved with the CREEZAN name, and the zippers are YKK's premium EXCELLA, known for their polished smoothness.

Customers say they love the unusual color, and that it suits summer as well as winter, when darker clothing makes a white bag stand out. Some buy several pieces at once to use together.

Once you start using one, you may find yourself wanting other bags and leather goods in the same white. The collection includes pieces for both casual and business use, as well as small leather goods that make ideal gifts.

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CREEZAN

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